For this campaign, we explored refreshing Aveeno’s global brand toolkit with photography, seals, and mneomonics. With a message rooted in the healthiest skin possible, we ultimately scaled back graphics to keep the focus on what mattered: baby’s skin. Using skin-toned backgrounds and skin-to-skin close ups, we created an immersive KV photostyle that captures beautiful nuances in baby’s skin.

AGENCY: DONER

GRAPHIC DESIGN: LAUREN RONQUILLO

DESIGN DIRECTION: CHRIS KELLEY

CREATIVE DIRECTION: KAREN CATHEL