BELLAMI HAIR
Our culture’s beauty standards have changed. As Bellami sets out to grow from extensions into hair care, it was time for a refresh. Following an extensive discovery phase to develop the strategic positioning, we developed a thorough brand system for the two product categories, across both consumer and professional audiences. With myself leading design and art direction, we evolved Bellami’s identity to evoke more of an “Everyday” kind of glam and developed an ownable look within the hair extension market. For the their hair care launch campaign, we reinforced Bellami as an industry leader.
