HARPY LIMONCELLO
Due to a lack of authentic recipes on the market, American’s have a false idea of what limoncello can be. Taking this into account, we built a brand story romanticizing a sense of exploration, nudging the market to give limoncello another try. Starting with the “Harpy” name, this story is inspired by an empowered figure, flying from one experience to the next, expanding her horizons by exploring all that life has to offer. The identity incorporates nods to being female founded and rooted in the culture of Coastal Italy, the products bold and refreshing flavor, and all natural, quality ingredients.
