LITTLE STAR DOULA
Identities for Doula’s can run a little“woo woo.” Maggie Cheu, Founder of Little Star, runs her business with more of a “Big Sister” energy. Mother of two, she’s experienced in the postpartum period of pregnancy and is here to pass along what she knows, without the hyper-spiritual accentuations. The brand identity is feminine, welcoming, with a touch of sophistication. Featuring watercolor textures and continuous line drawings, it’s earthy and organic, but in a Maggie type of way.