SUNE BY QURATE
For this “QVC for Gen-Z” style shopping app, buyers can access fresh finds from incredible makers, artisans, and craftspeople across home, beauty, lifestyle & more. The brand identity was built to compliment but never compete with the other brands it features. It includes a considered photo style for in-studio shots versus brand photography, and an extensive library of graphic devices that allow for a scale of expression based off of the featured content, making for a flexible and dynamic system.
