Brand Bureau is a creative studio that applies a hospitality mindset to invent & interpret holistic brands across industry & scale. For the University of California, San Francisco, the ask was to envision a roadmap for the future of healthcare: friendlier, more biophilic, more integrated, and more lifestyle-driven. UCSF was designed by architects, Herzog + De Meuron, and is set to open in 2030.

Graphic Design: Lauren Ronquillo

Agency: Brand Bureau

Creative Direction: Robbie Ellis

Illustrations: Tess Rubinstein