This trade show booth for Viceroy Hotels used a bold, typographic style, to draw passerby’s attention from across the room, featuring a promotional video in the center. Alongside Brand Bureau, we found a creative approach to printer restrictions that required the less than ideal, visible seams within our final product. To counter-act this, we created a modular piece that didn’t sacrifice design.

agency: brand bureau/ avroko

graphic design: lauren ronquillo

design direction: robbie ellis