Weiss Ferments Brewery + Bakery celebrates fermentations ability to create two individual delicious items made of the same ingredients. The brand identity pays homage to the rugged beauty of Upstate New York and evokes a homemade, warm, relaxed, “no-brand brand" feel. Following suit to the founders mission rooted in restoration (including their 200 year old farmhouse and renewed recipes of traditional beer styles), the packaging features found imagery, deep within public domain archives. It includes only what is necessary, allowing for the drinker to focus on the moment instead of the bottle.